There’s even a feature that will allow you to fine-tune your audience, letting Facebook know where you’re located, the age range and gender of the people you believe would be most interested in your business, and some of the likes that they might have if they would be interested in your business.įacebook ads are fairly inexpensive, and they’re not so invasive that they’re irritating to potential customers, unlike YouTube ads. Before you do anything else, you should create a Facebook fan page, which users can “like” to get information about you and your business. It’s free, and it’s easy, so there’s no reason not to try it.įacebook has millions of users, so it just makes sense to harness its power to target users who would benefit from your services. This is a good way to convert a one-time customer into a regular client, without putting forth a great deal of effort on your part. But they aren’t using it consistently so they’re losing out on many opportunities to convert a one-time client into an ongoing client. They have an email template that they used to send clients shortly after receiving their move out cleaning. What they want is to convert them into an ongoing client for bi-monthly cleaning services at their new home. You can ask them about their experience, and offer information about the many benefits of utilizing your services regularly. We have a client that does a lot of move out cleaning services. Email can be a useful tool for follow-up after a customer has utilized your services.At the bottom of the email, the business can talk about their services, so that when the property manager decides to take the good advice offered, that business will be the first to come to mind. Say, for example, a commercial cleaning company sends an email giving tips on how property managers can reduce expenses, helping them tighten up their budget.
Utilize these emails to establish yourself as an authority in the eyes of your customers.
(It’s best to grow your email list organically purchasing email lists can get you into trouble in the long run.) If you send regular updates, special offers, and information about your services, you will be the first business that comes to mind should they ever need assistance in your field. Customers prefer to receive information about businesses via email, particularly if they’ve given the business their permission to be marketed to. It’s inexpensive, it’s efficient, and it’s very effective. As you increase your customer base, be sure to regularly revisit your marketing plan this will allow you to keep tabs on how each of the different aspects is performing, and you can tweak them to ensure that you’re getting the best performance possible. Take the techniques that are already working, and put them into more regular rotation. If you don’t? Well, now’s a good time to create one.) Surely there are things that worked better than others if, for example, you found that you generated some new customers after sending out an e-newsletter, perhaps you should do that on a regular basis. (We’re going to assume that you’ve got one. Examine Your Marketing Planīefore you start adding new techniques, study your current marketing plan closely. How can you get yourself back in the groove, and improve your marketing techniques to attract new customers immediately? Fortunately, we’ve got some tips for improving your marketing plan to ensure that you’ll have as many customers as you can handle ASAP.
Or perhaps you started out with solid marketing practices, but as you got busy, they fell by the wayside, as did the growth of your business. Maybe you faithfully attend your BNI chapter meetings in hopes of reaping in referrals, but they’re just not rolling in. Your business started strong, but as time passes, you find that the same old marketing techniques you’ve been using no longer work to increase your customer base.
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